Have you ever wondered if a particular product from years ago is still selling?

Sometimes but not always.  To be honest, the average bajan and everyday customer doesn’t think that far, and why should they?  Products can become a distant memory and this is why keeping your product fresh and at the forefront of a customer’s mind is important.

Take the supermarket for example. The supermarket is like a fully developed eco system. Thousands of products fill the shelves, hundreds of people browse daily and it is a hive of activity from open to close day after day and week after week.

In an environment like this, it is common nature for products to get lost and forgotten. This is why we have compiled a list of things that you can do to constantly remind customers that your product is still here, still tastes great and is still being loved.

So, what can you do?

1. In-Store activations

This is the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience within the store.

This can be done through product samplings, in-store retail marketing, sponsorships, and experiential events.

Brands must find a way to reach potential customers in order to shift perceptions and create a real emotional engagement.

This is crucial when customers are actually shopping and is much more profitable than relying on their memory to remind them to include your product in their shopping list, when preparing to go to the store.

Brand activations are not meant to be measured in terms of sales made. Instead, they should be viewed as a way to generate awareness and visibility for a company through real life engagement with the target consumer.

See example below of an interactive brand activation.

2.Create Secondary displays

Secondary displays are an effective tool to drive visibility and incremental sales, especially in impulse categories.

Placed in high-traffic areas or cross-merchandised in adjacency categories, secondary displays drive awareness for both new or seasonal products and also established brands. Furthermore, they allow for assortment changes during the day as shopper needs shift consistently.  

Our wide range of well-designed free-standing display solutions are built from a set of unique modules. They allow for customer specific branding and can be done in a range of shapes and sizes.

Key benefits:

• Drives impulse purchases
• Can be easily customized
• Mostly rebrandable

See example below of one of our recent dumpbins for Palmolive.

3. Gondolas

Gondola displays are a great way to turn store fixtures like shelves and pallets into eye-catching merchandising destinations.

The use of the end of the gondola shelving is certainly a great way to maximize limited shop space whilst creating eye-catching in-store displays.

Some gondolas can be used to emphasize key information about the brand. This technique is also ideal for explaining products with multiple steps or to highlight benefits.

In the picture below, you will see an example of this that we recently completed for Colgate. It is made of a high-density plastic with lots of graphics and texts on the exterior. If you are planning to make one for your brand, you can use any material but make sure that it is in full color to command attention and properly express the brand’s message.

Moreover, with a gondola section solely dedicated to your product, you do not have to compete or share shelf space with competitors. This is one of the best retail deisplay methods used in Barbados and the Caribbean.

Conclusion

Overall, don’t wait on customers to find your product, let your product find your customer instead. Reprogram your customer’s subconscious mind using several subtle forms of communication and watch as your following grows, engagement grows, and sales grow overtime.

Bonus Tip

Sometimes less is more. Instead of opting for something unique and one-off, it may pay dividends to choose something that is a little off the beaten path but still very common. Take for example the highway street vendor in Barbados. When you leave Warrens and enter the main highway towards Hothersal Turning, I’m pretty sure you know of the little street vendor lady who sells some type of food on the left. She has been going there for years. She has successfully imprinted herself in our subconscious mind in a very economical way. Rather than spending tons on a fancy set up, what has worked for her is strategic placement. While others flock on the other side of the highway, closer to Massy Carpark, she chooses to be elsewhere, and believe me I remember her way more than any of those other street vendors in the chaos of Warrens.

So honestly, standing out doesn’t always mean going big. A little thought can go a long way.  We do this always, and with some practice we’re sure it can give you the results you need!

Did we miss anything?

How else can your product stand out? Let us know what you think!